Vitruveo — Revolutionizing the Decentralized Ecosystem for Creators

Vitruveo Chain
4 min readOct 25, 2023

Vitruveo’s Vision and Purpose

In the rapidly evolving digital landscape, many creators find themselves locked out of sustainable income avenues. Vitruveo envisions building a decentralized ecosystem that offers creators a trustworthy platform, leveraging the power of technology and community.

Challenges Addressed

Creators today grapple with several challenges:

1. Difficulty in earning a sustainable living through their art.
2. Most NFT marketplaces demand marketing and sales skills from artists, which many lack or aren’t interested in.
3. Generic NFT standards have inadvertently paved the way for art scams and forgeries.
4. Web3 interfaces pose significant challenges, deterring artists and collectors from participating.

The Vitruveo Solution

At its core, Vitruveo presents a vertically integrated ecosystem tailor-made for creators. It serves as a comprehensive, decentralized platform catering to diverse domains like visual arts, music, and film.

Vitruveo presents a vertically integrated ecosystem tailor-made for creators

The Vitruveo system can be divided into two parts: protocols and elements.

Elements: This provides tools, resources, workshops, and marketing assistance to creators.

Protocols: This incorporates the blockchain, allied smart contracts, decentralized apps (dApps), and a marketplace.

The Vitruveo model draws inspiration from vertically integrated systems like Apple, starting from the fundamental components and extending up to the consumer interface.

Trust is the Key

A distinct feature of Vitruveo is its emphasis on trust.

From speaking to thousands of artists and creators, Vitruveo knows TRUST is what artists and art appreciators are looking for to get into the Web3 space

This is achieved through:

  • Flexible licensing
  • Dynamic minting
  • Industry-standard metadata
  • Creator trust mechanisms
  • Digital signing.

By focusing on trust in a traditionally trustless environment, Vitruveo sets itself apart.

Technical Pillars of Vitruveo

1. Creator Pillar: Vitruveo adopts a zero-knowledge KYC, allowing artists to be identified without exposing their private details.

2. Rewards Pillar: Incorporates performance-based coin compound interest, letting everyone’s wallet grow organically.

3. Asset Registry: Ensures industry-conforming metadata, uses Creative Commons for licensing, and employs the C2PA standard for signing.

Moreover, Vitruveo offers apps like VTRU Studio, VTRU Store, and VTRU Stream, each catering to different needs of the creator and buyer community.

Market Opportunity

The art market’s estimated worth is around $68 billion, with only $11 billion represented online.

The art market’s estimated worth is around $68 billion, with only $11 billion represented online. This leaves a staggering 84% of the market yet to transition to Web3, presenting a monumental opportunity for Vitruveo. Additionally, the music and film industries, valued at over $100 billion, further widen the horizon for the ecosystem.

Competitive Advantage

Unlike general-purpose blockchains, Vitruveo offers creator-specific support through its bottom-up approach.

While there are numerous general-purpose blockchains like Ethereum, Tezos, and Solana, none of them provide creator-specific support. Vitruveo’s bottom-up approach, centered around creators, provides it with a unique competitive edge in the Web3 domain.

Revenue Model

Vitruveo offers the possibility of countless marketplaces, eliminating the complications artists currently face in minting and selling their work.

Vitruveo’s revenue stems from its asset registry and licensing model. The platform offers the possibility of countless marketplaces, eliminating the complications artists currently face in minting and selling their work.

Go-to-market Strategy

Viturveo’s strategy prioritizes visual arts, followed by music, film, and other domains. The focus remains on:

- Onboarding current Web3 creators.
- Collaborating with galleries and museums to bring in artists.
- Partnering with social impact organizations to welcome underrepresented artists.

Moreover, the strategy for collectors includes working with art influencers, organizing virtual and real-life exhibitions, retail partnerships, and establishing physical ‘VTRU Hubs’ worldwide.

Current Traction

Vitruveo boasts of:

- 18K coin holders.
- 6,000+ active Discord members.
- Collaborations with partners like NANUM and DiVerge Sneakers.
- Gallery partnerships in global hubs like Sao Paulo and Dubai.

DAO

Vitruveo is pioneering a unique, semi-decentralized n/DAO model (The “n” stands for “nascent”). It also signifies the “New Renaissance” as Vitruveo is at the forefront of this new art revolution.

The platform also introduces n/DAO, a nascent DAO with a structured governance charter. As Vitruveo continues to evolve, the DAO will play a pivotal role in its decentralized governance.

Vitruveo stands as a beacon for creators in the digital age, offering them an integrated, trust-focused platform to monetize their passion. With our strategic approach, technical robustness, and community focus, we at Vitruveo are excited to redefine the decentralized creator ecosystem.

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Vitruveo Chain

Decentralized ecosystem tailor made to unlock sustainable income for creators using the power of trust, tech & community.